The Place
Founded by French ex-pat Fabien Azoulay, previously of the boys-only
spa Nickel, Broadway sits on a quiet side street just off Madison
Square Park. The bright, airy first floor includes the reception
and waiting lounge, mani/pedi area, hair styling stations and
four comfy treatment rooms; the latter are reserved mainly for
facials and body services. Up a curved staircase is the massage-only
mezzanine level, where five single rooms and one couple's suite--complete
with skylight and mirrored ceiling--open onto a balcony overlooking
the floor below. The understated "shabby chic" decor
and low-key staff help both male and female clients feel comfortable.
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In addition to classics like massage, facials, and waxing, Broadway
keeps things new and fun with seasonal twists on standard treatments;
recent offerings have included the Bamboo Massage, which incorporates
oil-soaked bamboo rods into the rub-down, and "flavored"
facials using season-appropriate ingredients like basil or chocolate.
Pedicures manage to be both relaxing and thorough, and also
make use of fresh ingredients. Generous special packages--which
often offer two-hours worth of pampering for under $100--make
this a perfect spot for regular tune-ups.
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