Pure, which opened New Year's Eve 2005, is a behemoth in the Sin City nightclub pantheon.
Owned by Shaquille O'Neal, Andre Agassi, Steffi Graf and Celine Dion, this two-story, 36,000-square-foot club offers three rooms. The main room has three bars, a dance floor and beds on which to lounge. The secluded Red Room hosts VIPs and is decorated with cozy booths, chandeliers and flowing drapery. A staircase and glass elevator lead guests to the Terrace, offering private cabanas, dance floor and sweeping Strip views.
The sprawling, mega-club is decked out in various shades of white and light accents. There are several different areas inside (and out!) catering to several different kinds of customers. The Pussycat Dolls Lounge (which counts both as a separate venue and an adjunct to Pure) features performances from the Dolls, as well as celebrities like Jessica Simpson and Audrina Patridge.
There's the Red Room, which has a very laid-back lounge vibe, the main room with the VIP/stage area and the outside terrace area, complete with fire pit. If you're looking for a particular atmosphere from one of the rooms, it's best to get there early as Leavitt said the energy usually escalates quickly as the night crawls on.
"Once 1 o'clock comes, there's a party in every room,".
And unlike any family home you've ever heard of, the Pure house encourages people to dance just about everywhere - including on the furniture.
And dance they do, to DJ sets from big name DJs and to special three-song performances from bands like The Killers. If you don't like the music where you're at in the club, the solution is easy - find a different spot, still in the club, and something different will be spinning.
But with all the amenities inside the club, it's no wonder that it's sometimes a cattle call getting in - or it would be, if it weren't for Leavitt and company.